Alias Encore, Inc. – Aliso Viejo, CA

An Internet startup focused on helping companies protect their trademarks online, particularly in regards to infringing domain names.

Extremely rapid development using the Salesforce Force.com SaaS platform and its Apex language. Backend system built with Java on Linux. Web services interconnectivity between Force.com and Java servers built with Amazon SQS. Large-scale data storage built with Amazon S3.
Determined CRM business requirements and translated into a functional and technical design, ultimately resulting in a hugely successful implementation.
Architecture included distributed processing across clusters to provide for high-capacity, high-availability crawling of infringing websites, perhaps best summarized as a “MapReduce” architecture, similar to Hadoop.
Designed a self-service customer portal using Force.com to enable customer certification of UDRP actions; a feature that won us many accounts over our competition.

Graham MacRobie